Claude for Business: Advanced AI Workflows and Automation
Overview
Many organisations are now experimenting with AI tools, but most use them in an informal and inconsistent way. As a result, opportunities to improve productivity, decision-making and business performance are often missed.
This practical course helps delegates move beyond basic prompting and understand how Claude can be used as a structured working environment for thinking, creating, analysing and problem-solving. Delegates will explore how to build repeatable AI workflows that improve the quality and consistency of outputs across everyday business tasks.
The course combines live demonstrations, guided activities and discussion, enabling participants to design and test practical workflows they can apply immediately in their own roles. It also considers how AI can be embedded responsibly across teams, supporting both short-term productivity gains and longer-term organisational adoption.
Learning Outcomes:
- Use Claude effectively for content creation, analysis and business thinking
- Structure prompts and interactions to generate more consistent outputs
- Design simple, repeatable AI workflows aligned to business tasks
- Create reusable assistant-style approaches using context and instructions
- Identify opportunities to scale AI use across teams
- Recognise key risks and apply responsible AI principles
Agenda
-
Registration and Welcome Address
- Introduction of trainer and participants
- Overview of course objectives and outcomes
- Reframing AI from ad hoc tool use to structured business value
-
Quick Wins: High-Impact Use Cases with Claude
- Applying Claude to everyday business tasks
- Using Claude for drafting, summarising, reviewing and analysis
- Practical activity: improving a real workplace task using AI
-
Break
-
The Workflow Model: Prompts, Projects and Knowledge
- Moving from individual prompts to repeatable workflows
- Structuring context, instructions and source material
- Practical activity: building a simple AI workflow
-
Lunch
-
From Workflow to Assistant: Making AI Reusable
- Turning one-off tasks into consistent AI-supported processes
- Creating assistant-style instructions for specific roles or functions
- Practical activity: designing a reusable AI assistant
-
Claude Co-Work: Scaling AI Across Teams
- Sharing workflows across teams
- Improving consistency, collaboration and quality control
- Identifying where AI can support team-level productivity
-
Break
-
Governance, Risk and Responsible AI Use
- Understanding risks, limitations and hallucinations
- Managing sensitive information and human oversight
- Establishing good practice for responsible AI use
-
Wrap-Up and Next Steps
- Personal action planning
- Identifying immediate implementation opportunities
- Final Q&A
Get in Touch
Book Now
- Public Sector £550 + VAT
- Private Sector £620 + VAT
- Voluntary Sector £480 + VAT
Need to book for 6 or more people?
We are now taking bookings for our wide range of training packages in-house; we also offer bespoke packages tailored for your organisation.
For more information or to discuss the available option please call 0203 926 5674 or email info@gov-pd.co.uk
Trainer
Emma works with business owners, leaders, and executives to help them build and grow businesses they are genuinely excited to work in. She provides support as a sounding board through challenging times and helps leaders create a clear strategic direction and plan for the sustained development of their organisations. Emma uses mentoring, coaching, and training to support senior team members in becoming inspiring managers and leaders, and to help executives build confidence and reach their full potential in their careers.
Emma has a 25-year career in senior marketing roles across multiple sectors, working in both B2B and B2C organisations. Her experience spans strategic planning and the execution of cross-channel marketing and branding, as well as management and leadership. She is qualified in strategic marketing planning, digital marketing, and higher education teaching, and uses this blend of experience and qualifications to deliver bespoke support tailored to her clients’ needs. Emma has also run several start-up businesses and, for the past five years, has led a successful coaching, mentoring, and training business.
Emma is a member of the Association of Business Mentors and holds the following professional recognitions: FIDM (Fellow of the Institute of Data & Marketing), FCIM (Fellow of the Chartered Institute of Marketing), and FHEA (Fellow of Advance HE). Alongside her work with businesses, she also works part-time as a Senior Lecturer in the Business School at the University of Lincoln.
