ChatGPT for Business: Advanced Prompting, Research and Workflows
Overview
Already using ChatGPT, but still starting from scratch with every task? Turn one-off prompts into a more consistent way to research, analyse information and get work done.
This practical one-day course helps managers and professionals move beyond basic prompting. You will practise improving prompts, analysing documents and data, evaluating research, and building a reusable ChatGPT Project for work.
Through live demonstrations, guided activities and discussion, you will design and test a repeatable workflow for a real workplace task. Some activities depend on the features available through your account and workspace settings. Please follow your organisation’s policies and use non-confidential or anonymised practice material.
For the best learning experience, delegates should have access to an organisation-approved ChatGPT account. Available features may vary by account and workspace settings.
Learning Outcomes
- Design and refine structured prompts to improve the relevance and consistency of ChatGPT responses.
- Summarise and compare documents and data to produce a checked management briefing.
- Evaluate research sources and evidence before making a recommendation.
- Organise reference material and tailored instructions in a reusable ChatGPT Project, where account access allows.
- Design a repeatable workflow for a recurring workplace task and identify suitable opportunities for automation.
- Apply quality checks, protect sensitive information and keep human review in AI-supported work.
Agenda
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Registration and GovPD Welcome
- Introduction of trainer and participants.
- Overview of course objectives and learning outcomes.
- Moving from individual prompts to structured business value.
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Designing High-Quality Prompts
- Understanding what makes a prompt clear and effective.
- Refining prompts to improve the relevance and consistency of responses.
- Using ChatGPT as a thinking partner and critical reviewer.
- Practical activity: improving a business prompt and comparing the results.
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Break
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Analysing Documents and Data
- Summarising, comparing and extracting information from documents.
- Generating management briefings and visual summaries.
- Checking calculations, assumptions and source material.
- Practical exercise: turning a document and dataset into a management briefing.
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Research and Evidence for Decision-Making
- Using ChatGPT to explore business questions and compare options.
- Making effective use of Projects and Deep Research, subject to account access.
- Turning research findings into a clear recommendation.
- Practical exercise: researching a business question and reviewing the evidence.
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Lunch
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Building a Reusable ChatGPT Project
- What ChatGPT Projects are and when to use them.
- Defining the purpose, audience and boundaries for a Project.
- Creating consistent outputs across related business tasks.
- Practical exercise: setting up and testing a Project, subject to feature access.
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Repeatable Workflows and Task Automation
- Moving from one-off prompts to repeatable workflows.
- Exploring scheduled tasks for reporting, research and updates, subject to feature access.
- Identifying appropriate automation opportunities.
- Practical exercise: designing a workflow for a recurring workplace task.
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Break
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Governance, Quality and Responsible AI
- Managing sensitive information and access to data.
- Recognising inaccurate outputs, unsupported claims and bias.
- Embedding human oversight and quality review processes.
- Practical exercise: reviewing and improving an AI-generated briefing.
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Wrap-Up and Next Steps
- Identifying practical opportunities for implementation.
- Creating a personal action plan.
- Further learning resources and final questions.
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Close
Get in Touch
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- Public Sector £550 + VAT
- Private Sector £620 + VAT
- Voluntary Sector £480 + VAT
Trainer
Tanya Arturi, MSc (Distinction)
Tanya Arturi is a digital business specialist, AI trainer and executive coach who helps managers and professionals turn AI’s potential into practical workplace results. She has delivered generative AI training since April 2023 and holds an MIT certificate in Applied Agentic AI.
With more than 30 years’ experience in marketing and business, Tanya combines commercial insight with an understanding of how people learn and adapt to change. She is co-author of Pearson’s Digital Business and E-commerce Management and an international visiting lecturer at Helsinki School of Business.
A Henley-trained executive coach and EMCC-accredited Senior Practitioner, Tanya brings an engaging, accessible approach to training. Her sessions combine clear explanations, live demonstrations and practical exercises, helping delegates build confidence, exercise sound judgement and develop workflows they can apply immediately.
